DirectLink Marketing

Client: Directlink Marketing

Timeline: April 2024

Hours Invested: 100+

Solutions:

• Webflow Site Development: Transitioned from an outdated and static website to a dynamic, CMS-driven Webflow site. The website was expanded tenfold in terms of content and functionality, utilizing Finsweet's Client First and Relume libraries to enhance site architecture and user interface.
• Custom CMS Components: Engineered unique Webflow components that integrate seamlessly with multiple CMS collections, enabling dynamic content updates across the site. Notable components include a state-by-state slider showcasing local representatives and manufacturers, ensuring that Directlink Marketing's clients receive tailored information based on their location.
• Manufacturer Dedicated Pages: Developed dedicated pages for each represented manufacturer, enriched with links to relevant news posts and projects. These pages serve as a comprehensive resource hub for Directlink's clients, significantly reducing the time previously spent on customer inquiries and information retrieval.
• Enhanced Navigation: Implemented a secondary navigation bar on manufacturer pages, which dynamically adjusts to display only relevant sections, ensuring a user-friendly experience without broken links or redundant content.

Results:

• Operational Efficiency: The new Webflow CMS enables Directlink Marketing's team to effortlessly update and manage their website, enhancing their responsiveness to market and client needs.
• Client Engagement: Improved website functionality and user-friendly design have significantly boosted client satisfaction and interaction, providing easier access to essential information.
• Scalability: The redesigned site now supports future growth and technological advancements, ensuring Directlink Marketing remains adaptable and competitive.

Outcomes: This comprehensive overhaul not only modernized Directlink Marketing's digital presence but also streamlined their operational processes, setting a new benchmark in how A/V/L representatives leverage technology to serve their clients and partners.

‍

The primary goal of this project was to develop a high-performing, visually appealing, and highly functional website that aligns with Directlink Marketing's innovative approach in the A/V/L sector. Key objectives included:

• Enhanced User Experience: Implement a user-friendly interface that enables easy navigation and access to comprehensive manufacturer and product information.
• Dynamic Content Management: Develop a robust CMS that allows Directlink staff to easily update and manage content without technical assistance, ensuring the website remains current and resourceful.
• Scalability and Flexibility: Create a scalable website architecture that can grow with the company and adapt to changing market needs and technological advancements.
• Integration of Custom Components: Utilize advanced Webflow capabilities to design bespoke components that enhance the functionality and interactivity of the website, such as the state-by-state representative slider and dedicated manufacturer pages.

By achieving these objectives, the project aims to solidify Directlink Marketing’s role as a leading resource in the A/V/L industry, ensuring they remain at the forefront of digital engagement and customer satisfaction.

• Webflow Site Development: Rebuilt an outdated site into an expansive, CMS-driven Webflow platform using Finsweet's Client First and Relume frameworks.
• Dynamic CMS Components: Developed custom Webflow components like a relational slider and secondary page navigation, powered by CMS for easy management and update by Directlink staff.
• Manufacturer Pages: Created detailed CMS-driven pages for each manufacturer to streamline information access for authorized dealers, reducing their need to call or search extensively for information.

• Operational Efficiency: The new CMS setup allows Directlink Marketing's team to manage their website's content effortlessly, fostering a proactive approach to updates and information dissemination without needing technical expertise.
• Client Engagement: The intuitive design and enhanced functionality of the new website have significantly improved the ease of access to critical information, leading to increased client satisfaction and engagement.
• Scalability: With a robust Webflow foundation, the website is now fully equipped to scale alongside Directlink Marketing’s growth, ready to incorporate additional features and integrations as needed.

• Time Constraints: Managed a rigorous timeline to expand the website roughly tenfold within a month.
• Technical Complexity: Integrated multiple CMS collections to create dynamic components, such as a state-by-state representation slider and manufacturer-specific pages, without requiring backend knowledge for updates.