Music Factory Garage

Client: Music Factory Garage

Industry: Music and Retail

Project Duration: 2 weeks

Role: Design and Branding

Tools and Technologies Used: Adobe Creative Suite, Figma

1. Logo Design: Develop a versatile logo inspired by the client’s legacy logo, capable of being styled in various ways, similar to the iconic MTV logos.
2. Brand Identity: Create a cohesive brand identity that reflects the client’s rich history and artistic flair.
3. Merchandise Design: Design a range of merchandise that captures the edgy, humorous, and artistic spirit of the original music shop.

• Logo Design: We designed a dynamic logo that integrated elements from Music Factory Garage’s original logo with a contemporary twist. This logo was crafted to be adaptable, allowing for various styles and iterations while maintaining brand consistency.

• Brand Guidelines: Comprehensive brand guidelines were developed to ensure consistent application of the new brand identity across all mediums.

• Merchandise Design: A series of merchandise items, including t-shirts, hats, and posters, were designed. Each piece featured bold, artistic designs that echoed the humor and edge for which Music Factory Garage was known.

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• Elevated Brand Recognition: The new brand identity successfully resonated with both old and new customers, bringing back the nostalgia of the original music shop while attracting a contemporary audience.

• Increased Merchandise Sales: The newly designed merchandise saw a significant boost in sales, with customers appreciating the artistic and edgy designs.

• Positive Feedback: The client received enthusiastic feedback from their community, highlighting the successful revival of the Music Factory Garage spirit

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One of the major challenges was balancing the nostalgic elements of the original brand with modern design aesthetics. Through iterative design processes and close collaboration with the client, we ensured that the new brand identity paid homage to the past while appealing to today’s audience.